SAP CRM Evaluate (2024): Pricing, Options, and Extra

SAP Buyer Relationship Administration (CRM) and Buyer Expertise (CX) merchandise are key elements of SAP Enterprise Suite and work to ship participating e-commerce experiences by automated campaigns and built-out gross sales processes. SAP provides each CRM software program and CX software program throughout the Gross sales Cloud resolution.

As analytical and operational CRM software program, SAP provides an answer that has embedded AI for in-depth insights and gross sales automations. Your complete SAP product catalog is fashionable, with cloud-native adaptability for a unified view of consumers and optimized cell promoting.

SAP CRM’s pricing

SAP provides particular person pricing for every of its merchandise and options. Some product pricing isn’t disclosed with out first requesting a demo and reaching out to the SAP staff. That’s the case for the SAP Gross sales Cloud, SAP CRM, and CX merchandise. I like to recommend contacting SAP for a product demo and introduction name to study extra about its pricing.

SAP CRM’s key options

Digital promoting instruments

Omnichannel engagement is digital-first engagement that helps reps enhance deal velocity and construct model consciousness. It means your enterprise can interact prospects and prospects throughout many digital channels extra successfully than ever.

SAP prioritizes person expertise by together with the flexibility to seize notes, collaborate with friends, schedule conferences, and discover analytics on desktop or cell units. This manner, companies can create dynamic gross sales journeys that faucet into an enormous buyer pool on-line.

Gross sales analytics

Customers of the whole SAP Gross sales Cloud can obtain full views of every rep’s actions, schedules, efficiency, and shopper attainment. Along with account insights, KPIs will be accessed to help selections with real-time information.

All analytics are interactive, which means reviews and dashboards will be shared between departments that reveal gross sales metrics resembling enterprise forecasting.

Gross sales automation

Implementing automations in a CRM and CX software can enhance effectivity and drive income. Inside SAP’s unified platform, customers are capable of leverage insights to win extra enterprise with linked lead, alternative, forecast, ERP, and repair processes.

Engagement-base automations minimize out handbook duties like interplay seize, follow-up, and even name scripting. Corporations can make the most of these automations to scale their companies to fulfill extra demand from prospects.

Cell app and entry

SAP Cell Begin is the native entry level to the SAP cell expertise by Apple iOS and Android telephones, tablets, wearables, and Apple Imaginative and prescient Professional. By way of the cell app, customers can entry all enterprise purposes, processes, and workflows, wherever they’re.

The UX/UI of the cell expertise contains easy navigation, push notifications, actionable alerts, and searches. The app can be utilized for enterprise monitoring wants resembling spend, provide chain, and human capital administration.

SAP CRM professionals

• Provides in-depth product demos.
• Customers reward data sharing and neighborhood assets.
• Provides sturdy integrations.

SAP CRM cons

• Customers report advanced UX/UI.
• No upfront pricing info for SAP Gross sales Cloud.
• Customers report restricted cell app performance.

Alternate options to SAP CRM

HubSpot

HubSpot is one other supplier that provides a complete suite of enterprise merchandise and options. Just like SAP, HubSpot provides advertising and marketing, gross sales, and ongoing help merchandise. In comparison with SAP CRM, HubSpot is a top-scoring free CRM supplier that helps intensive scalability for SMBs to enterprises. HubSpot provides a strong Starter Suite of primary CRM gross sales options for gratis.

To study extra about this supplier, learn our HubSpot evaluate.

Pipedrive

Pipedrive is intuitive CRM software program that enables customers to trace gross sales pipelines, handle leads, and automate processes from a single dashboard. It additionally provides an e-mail advertising and marketing product and is rolling out beta AI options. In comparison with SAP CRM, Pipedrive may also be tailored to a wide range of industries. For instance, Pipedrive provides particular options for actual property, nonprofits, authorities, and retail.

For extra info, head over to our Pipedrive evaluate.

Creatio

Creatio is a no-code platform that provides superior automations and customizations inside an easy CRM software. Providing limitless customization and product vs platform pricing, Creatio is a superb software for small companies. Although Creatio does provide a wide range of platform and help subscriptions, SAP CRM is a way more scalable supplier compared.

Methodology

So as to evaluate SAP CRM and its options, I used an in-house rubric with outlined standards that bear in mind a very powerful issues when evaluating basic CRM suppliers and enterprise advantages. I in contrast SAP CRM in opposition to trade requirements whereas counting on SAP’s on-line assets, neighborhood boards, and actual person suggestions. All of this helped me establish standout options and ultimate use circumstances for the software program.

Beneath is the precise breakdown of the factors I used to evaluate SAP CRM:

• Price: Weighted 25% of the full rating.
• Core options: Weighted 25% of the full rating.
• Customizations: Weighted 15% of the full rating.
• Integrations: Weighted 15% of the full rating.
• Ease of use: Weighted 10% of the full rating.
• Buyer help: Weighted 10% of the full rating.