Samsung introduced the discharge of its subsequent flagship telephone, the Galaxy S25, on Jan. 22 on the Samsung Galaxy Unpacked S25 presentation. As is important for any tech presentation in 2025, generative AI was on the forefront of the occasion.
“We are making it [AI] a reality right here right now,” stated ™ Roh, Samsung’s president and head of Cell Expertise. “To make the shift possible, we built an AI OS from the ground up.”
Samsung Galaxy S25 provides enterprise as typical outdoors the AI
The Samsung Galaxy S25 is available in three commonplace variants:
- The bottom mannequin Samsung Galaxy S25 has a 6.2-inch show and as much as 256 GB of storage.
- The Samsung Galaxy S25 Plus has a 6.7-inch show and as much as 512 GB of storage.
- The Samsung Galaxy S25 Extremely has a 6.9-inch show and as much as 1TB of storage.
All three variants embrace the Snapdragon 8 Elite for Galaxy chip and Google Gemini as its AI assistant. The most important mannequin, the Extremely, weighs simply 218g.
The Samsung Galaxy S25 could be preordered now, with the telephones hitting retailer cabinets on Feb. 7. Samsung provides Gemini Superior and 2TB of cloud storage with buy. The S25 retails at:
- $799.99 for the bottom mannequin.
- $999.99 for the Samsung Galaxy S25 Plus.
- $1,299.99 for the Samsung Galaxy S25 Extremely.
Samsung says the S25 provides the longest battery lifetime of a Samsung telephone but — as much as 31 hours of video.
Google Gemini stretches via all features of the S25
With the remainder of the specs not various a lot from the S24, Samsung needs AI — and significantly its partnership with Google — to offer a motive to improve. After introducing the S24 with Google Gemini final yr, Samsung has woven AI much more deeply into the S25. A devoted aspect button will activate Google Gemini. This replaces a lot of the requests a person might need made to Samsung’s personal Bixby digital assistant earlier than.
Gemini is multimodal, in a position to answer voice instructions, reply questions on dwell video, or determine music being performed. It could create transcripts and summaries of calls through the name.
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AI can have entry to any app on the telephone and may draw data from all of them. An AI-curated “Now Brief” on the house display will acquire data like climate, upcoming conferences, and sports activities scores from Google each morning. An “Evening Brief” sums up the day at evening.
As anticipated from generative AI these days, Gemini on Samsung will have the ability to generate textual content, summarize textual content, edit photographs, and reply questions on photos.
AI information stays on the gadget
“As AI becomes more powerful, it must also become more personal to deliver class leading personalization we are introducing the Personal Data Engine,” stated Roh. “Now you can enjoy tailored experiences while keeping your personal information secured on your device, not in the cloud.”
Basically, the Private Knowledge Engine means AI information from particular person telephones will not be used for mannequin coaching or promoting, Samsung stated. Some AI queries could also be deleted after the interplay is full.
To guard copyright and disclose when AI has created a picture, Samsung has adopted C2PA cryptography.
One UI 7 emerges from beta
Beneath the hood of the S25 is the One UI 7 OS. Roh stated that Samsung is leveraging the working system to reimagine Android “with AI at the core.” One UI 7, debuting on the whole availability with the S25 collection, allows:
- Expanded writing instruments, together with name transcripts.
- The “Now Bar,” which incorporates well timed notifications on the lock display.
- Redesigned digital camera UX.
Builders and companions will quickly have entry into the brand new UI, Roh stated.
AI is the brand new regular on good telephones
The Samsung Galaxy S25 collection competes primarily with:
A slim model of the S25 is coming
On the finish of the Unpacked presentation, Samsung dropped a tease of Galaxy S25 Edge, the upcoming ultra-slim variant. A launch date or particulars haven’t but been introduced.
