Pipedrive vs HubSpot: Which CRM is finest for you in 2024?

Pipedrive and HubSpot are each buyer relationship administration instruments that assist companies develop by guaranteeing that prospects’ wants are met primarily based on out there information.

Nonetheless, these two platforms are distinct from one another in a number of methods. As an illustration, Pipedrive provides a gross sales focus to assist companies handle their total gross sales workflow utilizing visible pipelines. HubSpot, then again, is an all-in-one platform that gives instruments for managing gross sales, advertising and marketing and customer support processes.

Pipedrive vs HubSpot: comparability desk

Function Pipedrive HubSpot
Contact and lead administration Sure Sure
E-mail advertising and marketing Sure Sure
Gross sales forecasting Sure Sure
Automation Sure Sure
Reporting instruments Sure Sure
Synthetic intelligence instruments Gross sales Assistant for suggestions, insights and suggestions Chatbot for offering solutions and content material era; ChatSpot AI for activity instructions
E-commerce integrations Solely by way of Zapier Shopify, WooCommerce, Sq., SamCart and BigCommerce
Buyer assist E-mail, cellphone, chat, neighborhood and an intensive on-line knowledgebase Chat, e-mail, neighborhood, on-line Assist Middle, cellphone and HubSpot Academy
Beginning value for paid tiers* $14.90 per person per thirty days $15 per thirty days per person
For extra data Go to Pipedrive Go to HubSpot

* Pricing is predicated on annual subscriptions.

HubSpot vs Pipedrive pricing

Pipedrive pricing

Pipedrive provides 5 paid plans with various function inclusions for small groups to massive enterprises. The entry-level plan has fundamental instruments for contact, lead and deal administration, in addition to deal and exercise reporting. Increased-level plans have extra superior options, reminiscent of contact profile enrichment, income forecasting, and undertaking administration.

  • Important: $14.90 per person, month-to-month, billed yearly, or $21.90 per person billed month-to-month.
  • Superior: $27.90 per person per thirty days, billed yearly, or $37.90 per person billed month-to-month.
  • Skilled: $49.90 per person per thirty days, billed yearly, or $59.90 per person billed month-to-month.
  • Energy: $64.90 per person per thirty days, billed yearly, or $74.90 per person billed month-to-month.
  • Enterprise: $99 per person per thirty days, billed yearly, or $119 per person billed month-to-month.

HubSpot pricing

The pricing for HubSpot can get a bit difficult because it provides a number of completely different instruments for various use instances. Pricing for HubSpot’s Gross sales CRM instrument is as follows:

  • Free CRM: Free for as much as 2,500 customers with contact administration, quotes, stay chat and extra. 
  • Gross sales Hub Starter: $15 per seat per thirty days, billed yearly, or $20 when billed month-to-month. 
  • Gross sales Hub Skilled: $90 per seat per thirty days, billed yearly, or $100 when billed month-to-month and one-time $1,500 onboarding price.
  • Gross sales Hub Enterprise: $150 per seat per thirty days, with an annual dedication and one-time $3,500 onboarding price. 

For extra data on HubSpot pricing, take a look at its pricing calculator.

Function comparability: Pipedrive vs HubSpot

Lead and deal administration

Winner: Pipedrive

HubSpot CRM is a stable resolution for lead administration and nurturing. Nonetheless, its proposal era options are inferior to Pipedrive. Plus, it doesn’t differentiate between contacts, leads, and corporations.

Pipedrive provides end-to-end lead and deal administration options (Determine A), together with lead era and deal qualification. Its Kanban drag-and-drop pipeline offers you a superb overview of your gross sales priorities, together with a visible historical past of your calls and conversations together with your contacts. Plus, it has a Sensible Docs function that robotically generates and sends trackable paperwork like proposals. For these causes, it’s the winner within the HubSpot vs Pipedrive lead and deal administration class.

Determine A: Pipedrive deal pipeline. Picture: Pipedrive

Third-party integrations

Winner: HubSpot

On this Pipedrive vs HubSpot comparability for integrations, HubSpot is the clear winner. It integrates instantly with over 1,000 third-party software program from its App Market (Determine B). These embody its native Advertising and marketing, Service, Content material Administration System (CMS), and Operations Hubs.

HubSpot CRM Sales Hub third-party app integrations.
Determine B: HubSpot CRM Gross sales Hub third-party app integrations. Picture: HubSpot App Market

Pipedrive, then again, provides over 400 integrations with third-party apps, reminiscent of QuickBooks, Asana, and Mailchimp. As well as, integrations require a connector app like Zapier, which may entail further prices and restricted configuration choices.

Automations

Winner: HubSpot

Pipedrive has templates that make it simple for customers to create customized automations for gross sales processes, which embody assigning offers to reps and sending customized emails. It additionally has a sensible Gross sales Assistant instrument that gives helpful automation suggestions.

Whereas Pipedrive helps you run easy automations, HubSpot wins because it means that you can automate each step of the gross sales course of. E-mail automation is out there throughout all plans, and you may create personalized workflows beginning with the Skilled plan (Determine C).

HubSpot CRM automated email sequence.
Determine C: HubSpot CRM automated e-mail sequence. Picture: HubSpot

Omnichannel communication

Winner: HubSpot

With Pipedrive, you may view buyer interactions by way of e-mail, quick message service, internet chat, social media messaging, and messaging apps from contact information. You can also make outgoing calls while you combine them with on-line cellphone methods like Aircall and Justcall.

Once we pit Pipedrive versus HubSpot, we see that the latter provides a extra expansive vary of communication instruments and channels. These embody built-in e-mail, internet chat, social media, SMS, and cellphone calls (Determine D).

HubSpot CRM built-in calling tool.
Determine D: HubSpot CRM built-in calling instrument. Picture: HubSpot

Synthetic intelligence instruments

Winner: HubSpot

Pipedrive has an AI-powered Gross sales Assistant instrument, however its functionalities are restricted to offering suggestions and suggestions for efficiency enchancment. You can even use it for gross sales forecasting, organising activity notifications, and acquiring vital deal data.

In the meantime, HubSpot CRM has a major edge over Pipedrive as a result of it provides generative AI know-how. It comes with an AI chatbot that helps customers accomplish duties like offering solutions to prospects on prime of the same old suggestions for the following finest actions. Plus, its ChatSpot instrument can execute typed-in instructions like making a report or composing an e-mail (Determine E).

HubSpot ChatSpot AI creating a Google Slide from reports.
Determine E: HubSpot ChatSpot AI making a Google Slide from experiences. Picture: HubSpot YouTube

Reporting and analytics

Winner: HubSpot

Pipedrive provides customizable dashboards, deal experiences for monitoring gross sales pipeline efficiency, particular person and workforce goal-tracking options, and gross sales forecasting instruments.

HubSpot, nevertheless, wins on this class due to its highly effective AI-powered analytics (Determine F) on buyer engagement, conversions, and gross sales efficiency. Its attribution reporting additionally helps firms hint revenues to particular campaigns for extra environment friendly advert price range planning.

HubSpot CRM sales deal analytics.
Determine F: HubSpot CRM gross sales deal analytics. Picture: HubSpot

Pipedrive execs and cons

Most optimistic Pipedrive opinions speak about how briskly it’s to onboard this method and import information due to its easy format and extremely intuitive interface. Customers additionally say that its visible gross sales pipeline makes it simple for them to trace contacts and leads and provoke follow-ups. Much less favorable opinions say it lacks report customization choices and that it typically takes round two days to get technical assist.

SEE: For extra data, take a look at our full Pipedrive overview.

Execs

  • Person-friendly interface.
  • Deal-driven workflow.
  • Name and e-mail synchronization.
  • Extremely customizable.
  • Easy importing of spreadsheets.
  • Constructed-in telephony assist.
  • Software programming entry.
  • Machine learning-powered assistant.

Cons

  • No free plan.
  • Restricted customized fields.
  • Telephone assist solely out there to the Enterprise plan.
  • Restricted reporting instruments in free and superior plans.

HubSpot Execs & Cons

Primarily based on HubSpot CRM opinions, nearly all of its customers discover it very simple to be taught and use due to its easy interface and single-click choices. For them, a few of its finest options are advertising and marketing automation, e-mail monitoring, deal monitoring, and pipeline administration. One in every of their prime issues, nevertheless, is the steep pricing leap from the Starter plan ($18 per thirty days) to the Skilled plan ($1,600 per thirty days).

SEE: Discover our in-depth HubSpot CRM overview for extra data on this instrument.

Execs

  • Free plan for limitless customers.
  • All-in-one CRM instrument.
  • Person-friendly platform.
  • Intensive weblog to assist educate prospects.
  • Actual-time notification of lead behaviors.
  • Customized e-mail sequences for each leads and current prospects.
  • Extremely customizable.
  • Enormous library of templates.

Cons

  • Could be pricey at scale.
  • Restricted to at least one e-mail per contact.
  • Costs a graded premium past sure numbers of leads.
  • Buyer assist is an add-on.

How to decide on between Pipedrive and HubSpot

Pipedrive and HubSpot are excellent CRM options that may serve practically any enterprise. They every embody all the options you anticipate in a strong buyer relationship administration platform. Nonetheless, as we’ve seen on this HubSpot versus Pipedrive comparability, additionally they have differing use instances.

For those who’re a sales-focused enterprise, Pipedrive is a wonderful and cost-effective choice for you. Its complete insights, deal experiences, and gross sales forecasting instruments are very helpful for gross sales groups. Advertising and marketing groups, then again, will respect its stable lead era options.

If you wish to optimize your gross sales, advertising and marketing and customer support processes utilizing a single platform, HubSpot CRM is the suitable alternative for you. It provides time-saving workflow automations for managing your gross sales funnel, nurturing leads, and offering post-sales assist. Plus, enterprise-level firms can use it to handle huge quantities of leads.

Assessment methodology

To check Pipedrive towards HubSpot, we evaluated these two CRMs primarily based on a number of standards, together with pricing and the supply of a free plan, free trial or demo, and billing choices. We additionally checked out their core and area of interest CRM options, like lead and deal administration, reporting, analytics, automations, and AI instruments.

Our references for these particulars embody the suppliers’ on-line assets, demo movies, and blogs. As well as, we thought of the standard and value of the software program’s buyer assist.

When assessing the convenience of use of those suppliers, we join free trials to get a private really feel of their interface. We additionally complement this data with precise person rankings from respected overview websites like G2, Capterra, Play Retailer, and App Retailer.

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