Leaked data of 122 million linked to B2B knowledge aggregator breach

The enterprise contact info for 122 million individuals circulating since February 2024 is now confirmed to have been stolen from a B2B demand technology platform.

The information comes from DemandScience (previously Pure Incubation), a B2B demand technology firm that aggregates knowledge.

Knowledge aggregation is the method of accumulating, compiling, and organizing knowledge from public sources to create a complete dataset useful for digital entrepreneurs and advertisers in creating wealthy “profiles” used to generate leads or advertising and marketing info.

Within the case of DemandScience, the agency collected enterprise knowledge from public sources and third events, together with full names, bodily addresses, electronic mail addresses, phone numbers, job titles and capabilities, and social media hyperlinks.

In February 2024, a risk actor named ‘KryptonZambie’’ started promoting 132.8 million information on BreachForums, claiming they have been stolen from an uncovered system belonging to Pure Incubation.

On the time, BleepingComputer contacted DemandScience in regards to the allegedly stolen knowledge and was advised there was no proof of a breach. A follow-up electronic mail asking if the leaked knowledge samples belonged to DemandScience went unanswered.

“Based on the post you forwarded from a black hat hacking crime forum, we immediately activated our security and incident response protocols,” Derek Beckwith, a Senior Director of Company Communications, advised BleepingComputer.

“All our systems are 100% operational, and we have not found any indication that a hack or breach to any of our systems or data has occurred (all are secured behind firewall/VPN access/Access control/intrusion detection systems). We are continuing to monitor the situation, so it would not be appropriate to expand further at this point.”

Quick foward to August 15, 2024, and KryptonZambie made the dataset accessible for 8 credit, which corresponds to just a few {dollars}, primarily leaking the info without spending a dime.

DemandScience data leaked on a hacking forum
DemandScience knowledge leaked on a hacking discussion board
Supply: BleepingComputer

In the present day, Troy Hunt revealed a weblog submit confirming that the info is genuine, stating somebody uncovered within the leak contacted DemandScience and was advised that the leaked knowledge originated from a system that had been decommissioned two years in the past.

“Regarding the matter referenced in your email, we have conducted a thorough internal investigation and conclude that none of our current operational systems were exploited,” reads an electronic mail from DemandScience.

“We also conclude that the leaked data originated from a system that has been decommissioned for approximately two years.”

Hunt confirmed different individuals’s knowledge within the leak, together with his personal document, which contained knowledge from when he labored at Pfizer.

All 122 million distinctive electronic mail addresses from the stolen dataset have now been added to Have I Been Pwned, and uncovered subscribers will obtain notifications in regards to the breach.

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