A strong buyer relationship administration software can go a great distance towards producing leads, managing buyer dataand empowering your advertising and marketing and gross sales efforts. We advocate HubSpot for gross sales groups in search of an all-in-one CRM with sturdy electronic mail advertising and marketing options and free AI instruments. If you’d like an alternate with superior reporting and analytics on your bigger gross sales group, Salesforce is a greater match for you.
HubSpot vs. Salesforce: Comparability desk
| Characteristic | Salesforce | HubSpot |
|---|---|---|
| Contact and administration | Sure | Sure |
| Electronic mail advertising and marketing | Sure | Sure |
| Buyer help instruments | Sure | Sure |
| Reporting and analytics | Sure | Sure |
| Workflows and automations | Sure | Sure |
| Synthetic intelligence (AI) instruments | Sure | Sure |
| Integrations | 4,000+ | 1,000+ |
| Cellular app | Sure | Sure |
| Free plan | No | Sure (5 customers) |
| Beginning worth for paid tiers* | $25 per consumer per thirty days | $15 per consumer per thirty days |
| Go to Salesforce | Go to HubSpot |
*Pricing is predicated on annual subscriptions.
Hubspot vs. Salesforce: Pricing
HubSpot CRM pricing*
- Free Instruments: No price for varied advertising and marketing, gross sales, service, content material administration programs and operations instruments (for 5 customers).
- Starter: $15 per consumer per thirty days.
- Skilled: $90 per consumer per thirty days.
- Enterprise: $150 per consumer per thirty days.
*Pricing is predicated on annual subscriptions.
Salesforce CRM pricing*
- Starter Suite: $25 per consumer per thirty days.
- Skilled:$80 per consumer per thirty days.
- Enterprise:$165 per consumer per thirty days.
- Limitless:$330 per consumer per thirty days.
- Einstein 1 Gross sales: $500 per consumer per thirty days.
*Pricing is predicated on annual subscriptions.
SEE: Learn the way Salesforce compares with Microsoft Dynamics.
HubSpot vs. Salesforce: Characteristic comparability
Contact and lead administration
Winner: HubSpot
Each platforms have sturdy options for contact, lead and deal administration. Salesforce Gross sales Cloud affords wonderful customization choices for contact knowledge and instruments for monitoring deal chance.
HubSpot, nonetheless, wins on this class due to its dynamic lead seize and administration software, which routinely inputs captured leads into its database for comply with up. It additionally has an clever lively lists characteristic that routinely updates to indicate which contacts is perhaps able to make a purchase order quickly.
Electronic mail advertising and marketing
Winner: HubSpot
Salesforce Advertising and marketing Cloud helps you to ship a formidable 5,000 electronic mail advertising and marketing messages per day throughout all plans. It additionally has a sturdy set of electronic mail templates that you should utilize to design professional-looking emails.
In the meantime, HubSpot Advertising and marketing Hub affords in depth electronic mail advertising and marketing options and a user-friendly drag-and-drop electronic mail designer. It takes the competitors to the following stage by offering these options free of charge and including A/B testing to its Skilled tier.
Buyer help instruments
Winner: HubSpot
Salesforce Service Cloud offers service reps with shared workspaces for collaboration, case administration and ticket administration. It routinely matches any type of buyer communication to the most effective rep primarily based on their talent stage.
However HubSpot Service Hub, regardless of its fewer options, wins right here as a result of it makes it simpler to onboard new prospects, monitor tickets and interact with common prospects. Its free tier permits you to use a dwell chat widget, conversational bots, a shared inbox and reporting dashboards. Increased tiers provide you with entry to contact scoring, suggestions surveys and dialog intelligence.
Reporting and analytics
Winner: Salesforce
Evaluating the 2 providers, we are able to see that each have extremely superior instruments for gross sales reporting, forecasting and tendencies evaluation. With HubSpot, you may simply construct gross sales forecasts and attribution reviews that will help you optimize your advertising and marketing campaigns. You can too entry detailed web site site visitors and gross sales analytics, so you may determine and repair issues within the buyer journey.
With Salesforce, you may customise visible dashboards for simpler monitoring of your group’s key metrics. Other than that, its Einstein AI software predicts deal closures, performs sentiment evaluation, offers dwell knowledge analytics and offers good options for efficiency enchancment. All these give it a bonus over HubSpot in reporting and analytics.
Workflows and automations
Winner: Salesforce
HubSpot affords a variety of flexibility and a no-code course of for constructing customized workflows. It helps you to create revenue-based automations, reminiscent of the automated task of a lead rating primarily based in your chosen attributes.
Nonetheless, HubSpot doesn’t have the extra superior automation capabilities that Salesforce has. These embrace action-triggered automations and an AI-integrated Circulate Builder that offers you good options on extra environment friendly workflows primarily based on how you employ Salesforce.
Synthetic intelligence (AI) instruments
Winner: HubSpot
Each Salesforce and HubSpot have a number of the best-integrated AI instruments for content material technology, workflow automation, good options and predictive analytics. For Salesforce, its Einstein AI software comes with tier-based options as a separate add-on. Its capabilities embrace textual content technology, gross sales forecasting, chatbot builder and workflow automation.
However HubSpot will get the profitable spot due to its well-integrated AI options throughout all plans, together with the free and lower-priced tiers. It has a built-in generative AI software that generates authentic advertising and marketing copies, optimizes human-written textual content, suggests workflow enhancements and offers data-based insights. Plus, it’s simpler to make use of and customise in comparison with Salesforce’s Einstein AI.
Integrations
Winner: Salesforce
Salesforce wins in integrations, because it offers customers with entry to over 4,000 app integrations on its AppExchange market. You can too search for integrations in keeping with your business and use case and construct custom-made integrations on your CRM. HubSpot, then again, has greater than 1,000 integration choices on its App Market, with a deal with gross sales and advertising and marketing apps.
Cellular app
Winner: Salesforce
HubSpot’s cellular app permits customers to handle leads, interact with contacts and monitor offers. It additionally affords a really clear and user-friendly interface design. As compared, Salesforce’s cellular app additionally has an intuitive design however a fancy navigation course of. However, it affords extra functionalities that embrace CRM customization, name logging and doc enhancing.
HubSpot professionals and cons
The latest HubSpot opinions reveal that almost all of its customers discover it to be a extremely environment friendly software for managing their gross sales processes, duties and offers. Additionally they like its easy interface, which makes it straightforward for them to be taught and navigate. Whereas most are happy with this CRM, there are some who want for extra in-depth reporting and analytics options.
SEE: Learn the way HubSpot stacks up towards Pipedrive.
Execs
- Consumer-friendly platform.
- Intensive weblog to assist educate prospects.
- All-in-one CRM software.
- Core software program is free.
- Actual-time notification of lead behaviors.
- Customized electronic mail sequences for each leads and present prospects.
- Extremely customizable.
- Enormous library of templates.
Cons
- Restricted to 1 electronic mail per contact.
- Expenses a graded premium past sure numbers of leads.
- Buyer help is an add-on.
Salesforce professionals and cons
In comparison with HubSpot, Salesforce’s interface is much less intuitive and has a steep studying curve. However, its pop-up ideas and suggestions stroll customers by navigating the platform. The most important draw back to this supplier is the dearth of a free possibility and the costly plans. Nonetheless, nearly all of its customers like its wonderful lead administration instruments, AI-powered analytics and gross sales course of automations.
SEE: For extra data, try our full Salesforce evaluate.
Execs
- Add and take away options as wanted.
- Almost all gross sales reps perceive the platform.
- Extremely customizable dashboards.
- Bult-in social media performance.
- Loads of integrations.
- Salesforce Database helps arrange and digitize firm gross sales data.
- Permits for integration with any knowledge supply.
- Helps safety requirements and controls.
- Extremely scalable.
Cons
- Costly.
- Configuration is complicated.
- Steep studying curve all through.
- Producing reviews could be difficult.
- Expensive knowledge storage.
Selecting between HubSpot and Salesforce
Each choices can get costly, particularly at scale and when added options are wanted. The distinction between HubSpot and Salesforce use instances, nonetheless, is measurement. For those who’re a big enterprise firm, Salesforce is, by far, the most suitable choice. Not solely is the characteristic set huge, however you’d be hard-pressed to discover a gross sales or advertising and marketing worker who doesn’t know the platform.
Alternatively, HubSpot is a good possibility for small and midsize companies and startups that want the facility of CRM software program however aren’t able to dole out the money for the more expensive and extra sophisticated Salesforce. Though HubSpot can’t stand as much as the options present in Salesforce, it’s actually a worthy resolution to assist empower your gross sales and advertising and marketing departments to take your corporation to the following stage.
Evaluate methodology
To check HubSpot vs. Salesforce, we evaluated these two CRMs primarily based on a number of standards. These embrace pricing and the provision of a free plan, free trial or demo, and billing choices. We additionally checked out their core and area of interest CRM options, like lead and deal administration, reporting, analytics, automations and AI instruments. As well as, we thought-about the standard and value of the software program’s buyer help.
Our references for these particulars embrace the suppliers’ on-line sources, demo movies and blogs. Other than that, every time doable, we join free trials to get a private really feel for his or her interface. We additionally complement this data with precise consumer rankings from respected evaluate websites like G2, Capterra, Play Retailer and App Retailer.
