Software program provide chain safety is likely one of the hottest subjects on the agenda proper now so, along with our companions, we took the difficulty on the highway in a collection of occasions that acquired everybody speaking about how we are able to clear up the SCS problem.
Software program provide chain safety (SCS) has been hitting the headlines. Excessive-profile breaches have induced huge harm, starting from disrupted providers and lack of popularity to the massive monetary influence of class motion lawsuits. This has alerted govt leaders from the enterprise proper as much as the board degree about the necessity to deal with the true and rising dangers.
As malicious actors proceed concentrating on fashionable open-source packages that builders use each day, it has by no means been clearer that safety is everybody’s accountability and should be shared between builders, safety, and IT groups. Nonetheless, with relentless strain to launch software program quick, builders and AppSec groups want clever instruments that shield code with out compromising productiveness.
Checkmarx Companions had been eager to convey the dialogue proper to the doorsteps of consumers and prospects to share Checkmarx SCS experience and provide sensible options that enable organizations to make use of open supply code safely. The results of this ambition was a collection of roadshows that introduced collectively senior safety leaders and professionals for training, networking, and best-practice sharing.
The Checkmarx Channel Advertising and marketing Crew made these occasions straightforward for our Companions to execute by offering go-to-market supplies and assets to assist promote the roadshows. The collection of occasions throughout the Center East and Asia welcomed a extremely engaged viewers of senior cybersecurity professionals and had been a very good alternative for Companions to construct new enterprise relationships and showcase their experience.
Vivien Lim, APAC Accomplice Advertising and marketing Lead at Checkmarx, oversaw the roadshows and famous some key takeaways that might be useful to different Companions aiming to construct consciousness on this area:
- Purpose for interactive training: It is a new and complicated subject, so there’s so much to study, however we needed to make the roadshows interactive. Usually, in-person occasions observe a format of displays the place attendees hear and ask questions on the finish. Nonetheless, we aimed to maintain issues open, moderately than being dominated by a single speaker. This allowed attendees to speak freely about their issues and enabled Checkmarx and our Companions to raised perceive find out how to assist them. We additionally inspired senior personnel to attend and community with attendees. Our North America CISO, Peter Chestna, joined a number of the occasions and shared his insights. Reflecting on the occasion, he mentioned: “I was honored to be part of this roadshow. As a company, we were excited to hear from business leaders about their application security challenges, share evolving threat information, and show how together (with Checkmarx and our Partners) we can help get more secure outcomes from their modern application development.”
- It’s all concerning the buyer—not simply our resolution: To achieve an actual understanding of the challenges dealing with prospects and prospects it’s important that we hear. We have to perceive the sensible points on the bottom and the most important ache factors. It is just by listening to what forward-looking enterprise leaders are saying concerning the issues they’re experiencing that we are able to totally perceive their challenges and work on find out how to greatest assist them.
- Invite forward-looking enterprise chief attendees: It’s a testomony to the dimensions and severity of this downside that it isn’t simply CIOs which are . It is a dialog that’s occurring urgently in any respect ranges inside companies. CEOs, CISOs, CTOs, and even CFOs attended the roadshows, bringing a spread of broader issues like compliance and popularity administration. There’s a transparent shift in recognition that cybersecurity is everybody’s downside. It’s an existential risk that isn’t simply a problem for the safety workforce.
- The occasion should be a real collaboration between Accomplice and vendor: Business training doesn’t simply come from the seller—Companions play a vital position. They’re in-country and know what the dominant points are. In addition they personal the client and prospect relationship. Which means there ought to be a synergy between Accomplice and vendor effort, with the seller showcasing associate experience. Additionally, the utmost worth is realized when the connection goes past the occasion itself, when Companions put money into getting their resolution architects skilled on Checkmarx so they’re well-positioned to assist prospects instantly because the alternatives come up.
- Business collaboration is essential—we should encourage an open discussion board throughout industries: There was a paradigm shift within the etiquette round inviting competing firms to cybersecurity occasions. It’s not taboo to ask firms from the identical sector, as a result of there may be an understanding that everybody must study from one another and share greatest practices—similar to hackers do. There’s additionally a brand new mindset in preventing cybercrime—all of us want to come back collectively to guard our industries. If we’re able to safe our personal enterprise, we have to share how we’re doing this and stand robust as an business. The problem that we face transcends the boundaries of economic competitors; it’s an existential risk and must be met with a united entrance.
Reflecting on the significance of a roadshow they led in Thailand with Checkmarx Accomplice, Get On Know-how, Wootichai Poonyakanok, Get On’s CEO, mentioned, “Open-source risk has been on the rise and many enterprises are looking at how they can secure their software supply chain. The SCS Roadshow, co-hosted with Checkmarx, came at the right time for our market. Having these valuable roundtable discussions allows us to understand the challenges that our customers are facing, and how Get On Technology and Checkmarx can help enterprises with their AppSec Journey.”
Checkmarx Gross sales Chief (Thailand) Angkana Sawatwutthiphong agrees that now’s the time to be having these necessary conversations with shoppers and figuring out the leaders who’re proactive about addressing SCS, saying, “With so many cyber-attacks happening because of application vulnerabilities, this roundtable discussion was timely. It allowed us to work together with Get On Technology, who specializes in application security, to share best practices with forward-looking leaders.”
The SCS associate roadshows are constructing connections and worth throughout the cybersecurity business. They’re proving to be an interesting instructional instrument and likewise offering a discussion board for senior leaders to debate the rising challenges of software program provide chain safety, community with their friends, and study greatest practices.
For companions they provide the possibility to display deep experience within the subject and construct a popularity amongst prospects which are searching for the form of superior, clever resolution Checkmarx One delivers.
Able to host a roadshow?
If you need to host your personal roadshow to construct pipeline and seize the SCS market alternative, contact Checkmarx Channel Advertising and marketing Crew.
