Apollo.io Assessment (2024): Options, Pricing and Alternate options

Apollo is a number one B2B database supplier that additionally presents an engagement suite and workflow engine answer. As a go-to-market platform, Apollo has a present database of over 275 million contacts and 73 million firms for correct and bulk prospecting. Customers of Apollo can goal leads and accounts that match the enterprise’ ideally suited buyer profile and scale outreach exercise with automations.

Apollo’s audience consists of sellers, entrepreneurs and homeowners of startups and enormous companies. With the platform’s accessible integrations, customers can sync Apollo with their current CRM software program. This manner, customers can be certain that contacts and accounts within the CRM are updated by enriching them with information from Apollo’s dynamic database.

Whereas Apollo presents a superb mixture of options and pricing, there are different suppliers that could be higher matches for what you are promoting, relying in your wants.

Pricing

Apollo’s pricing construction is damaged down into 4 tiers, together with a perpetually free plan. The value is billed per person and comes with a preset quantity of cellular and export credit per yr, together with further platform options. Apollo additionally presents a 14-day free trial.

• Free model: Limitless e-mail credit, 60 cellular credit per yr and 120 export credit per yr. Options embrace primary automations, filters, shopping for intent, AI-assisted e-mail writing and extra.
• Fundamental: $49 per person per thirty days, billed yearly, or $59 per person per thirty days when billed month-to-month. Customers obtain limitless e-mail credit, 75 cellular credit per yr and 1,000 export credit per yr. Options of their plan embrace job adjustments notifications, information enrichment, A/B testing and extra.
• Skilled: $79 per person per thirty days, billed yearly. $99 per person per thirty days when billed month-to-month. Customers obtain limitless e-mail credit, 100 cellular credit per yr and a couple of,000 export credit per yr. Options on this package deal embrace every thing in Fundamental, plus no sequence limits, superior studies, e-mail monitoring, guide duties, name recordings and extra.
• Group: $119 per person per thirty days, billed yearly, or $149 per person per thirty days when billed month-to-month. Customers obtain limitless e-mail credit, 200 cellular credit per yr and 4,000 export credit per yr. This tier comes with all options in Skilled, plus name transcriptions, customizable studies, superior safety configurations and extra.

Key options of Apollo

Contact and account search

Contact and account looking out is a vital a part of lead prospecting and constructing B2B databases of priceless leads. Customers can then construct lists with over 65 filters, together with contact title, job operate and placement or account {industry}, worker headcount and income. This search and checklist constructing function identifies key stakeholders at an account and makes use of alerts like intent information, web site customer monitoring and job adjustments to succeed in out when the time is true.

Scores and alerts

Assigning scores and alerts to leads permits customers and gross sales reps to rapidly determine and strategize how and when to have interaction with high-value prospects. Inside Apollo, customers can outline their very own standards and variables to create a novel lead scoring mannequin. From there, mix demographic and behavioral alerts to rapidly construct lists of ideally suited prospects and add speaking suggestions to make sure the outreach workforce is ready for the dialog.

Reporting analytics

Companies can achieve insights into metrics utilizing prebuilt or customized studies and dashboards from an unlimited array of metrics. For instance, customers can visualize automation success and messaging effectiveness. There’s the added bonus of having the ability to run and observe A/B testing. This manner, organizations can achieve a holistic view of general prospecting efficiency and engagement information from one dashboard.

Gross sales engagement

Apollo doesn’t simply create lists of excessive worth leads, it additionally permits customers to create outreach and engagement methods from the platform. Companies can construct customized sequences and automations or use prebuilt templates that embrace emails, calls, automated LinkedIn duties and extra. Moreover, Apollo’s AI assistant will help the e-mail writing course of for suggestions, personalization, rephrasing and extra.

Apollo execs and cons

Alternate options to Apollo

Among the prime Apollo options embrace Zoominfo, UpLead, Lusha and extra. These B2B databases provide related core options to what customers would count on from Apollo, with their very own particular person use circumstances and execs and cons. Whether or not you’re searching for a instrument in your small enterprise, startup or enterprise, or if sure superior options are a prime precedence, there’s a supplier that may meet your actual wants.

*Worth when billed yearly

Zoominfo

Zoominfo is a B2B database and lead era firm for gross sales, advertising and marketing and recruitment groups. Zoominfo and Apollo each can rating, phase and route incoming leads based mostly on the preset standards a enterprise units. In comparison with Apollo, Zoominfo doesn’t have clear pricing however does have a 14-day free trial for his or her platform and may help a number of industries.

To view our full comparability of Apollo and Zoominfo options, pricing and extra, head over to our Apollo vs. Zoominfo article.

UpLead

UpLead is one other B2B database that may filter as much as 50 distinctive search standards for customers to supply hyper-specific leads. UpLead and Apollo each can provide extra info past simply contact info, akin to demographics, firmographics and technographics. In comparison with Apollo, UpLead has a a lot shorter trial interval however has a 95% information accuracy assure.

Lusha

Lusha is an reasonably priced B2B database that provides superior instruments for firms that prioritize information hygiene. Lusha and Apollo each provide a free model of their platform that consists of a capped quantity of revealed lead info a month. In comparison with Apollo, Lusha’s 4 value tiers are decrease in price and Lusha presents sturdy integrations.

Assessment methodology

When reviewing Apollo as a prime B2B database supplier, I thought of the core choices of the most well-liked options, price transparency and extra. I scored Apollo towards an in-house rubric manufactured from standards reflecting what a mean purchaser would possibly deem essential when selecting a B2B database.

Beneath are the standards I take into account when scoring after which reviewing Apollo:

• Value: Value transparency, fee choices and value in comparison with {industry} requirements.
• Core options: Customary capabilities of a mean B2B database supplier, akin to pipeline administration or information cleaning.
• Advance tech choices: Distinctive or industry-specific performance {that a} supplier would possibly provide along with the core options.
• Consumer evaluations: Common person suggestions for the supplier, both praising or criticizing options, platform UI or help.