Act! and Salesforce are two merchandise that provide their prospects the facility to handle their buyer relationships with knowledge. However, which one is correct to your group? Should you’re a small to midsize enterprise needing a CRM with built-in advertising and marketing automation, Act! is a superb answer for you. Nevertheless, in the event you’re a bigger enterprise searching for superior options like in-depth reporting and AI instruments, Salesforce can be a fantastic match for you.
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Act! vs. Salesforce: Comparability desk
| Characteristic | Act! | Salesforce |
|---|---|---|
| Contact and lead administration | Sure | Sure |
| Deal and pipeline administration | Sure | Sure |
| Advertising automation | Primary | Superior |
| Reporting and analytics | Sure | Sure |
| Integrations | 70+ | 4,000+ |
| Cell app | Sure | Sure |
| Beginning worth (billed yearly) | $30 per person per 30 days | $25 per person per 30 days |
| Free trial | 14 days | 30 days |
| Go to Act! | Go to Salesforce Buyer 360 |
Act! vs. Salesforce: Pricing
Act! pricing*
- Act! Premium Cloud:Â $30 to $40 per person per 30 days.
- Act! Premium Desktop (on-premises): $37.50 per person per 30 days.
Act! add-ons:
- AMA (superior advertising and marketing automation): $79 to $399 per account per 30 days.
- Act! Assist (enhanced assist): $10 per person per 30 days.
*Pricing is predicated on annual subscriptions.
Salesforce Gross sales Cloud pricing*
- Starter Suite: $25 per person per 30 days.
- Skilled: $80 per person per 30 days.
- Enterprise: $165 per person per 30 days.
- Limitless: $330 per person per 30 days.
- Einstein 1 Gross sales: $500 per person per 30 days.
Salesforce add-ons:
- Gross sales dialer: Begins at $5 per person per 30 days.
- Associate Relationship Administration: $25 per member per 30 days, or $10 per login per 30 days.
- Social Intelligence: $25 per person per 30 days.
- Territory Planning: $75 per person per 30 days.
*Pricing is predicated on annual subscriptions.
Act! vs. Salesforce: Characteristic comparability
Contact and lead administration
Winner: Salesforce
Relating to primary buyer relationship administration, the Act! vs. Salesforce CRM struggle is an in depth one. Each CRMs will let you effectively handle and monitor buyer data, monitor duties and actions, and talk with prospects.
Salesforce, nonetheless, wins on this class with its further instruments for contact and lead administration. These embrace automated lead routing and Einstein Seize, which mechanically captures and syncs actions to your Salesforce contact and calendar, eliminating the necessity to manually log actions.
Deal and pipeline administration
Winner:Â Salesforce
Act! is provided with primary instruments for alternative administration and gross sales pipeline administration. You may seize key alternative particulars and handle offers utilizing a personalized gross sales course of. It additionally permits you to affiliate merchandise and pricing to particular offers, get a visible illustration of your gross sales pipeline and transfer offers to a different pipeline stage utilizing a easy kanban board.
Salesforce, however, gives much more deal and pipeline administration options on prime of those out there in Act!. Customers can assign reps to collaborate on a deal, get an entire view of gross sales assembly particulars and talk with colleagues utilizing an inside feed referred to as Chatter. Greater tiers additionally supply alternative scoring, deal insights, case administration and instruments for managing contracts, quotes, and orders.
Advertising automation
Winner:Â Act!
When evaluating Act! and Salesforce, we targeted on the options which might be included within the primary CRM packages. For starters, Act! offers you extra worth to your cash if you need a CRM with built-in advertising and marketing automation options. Its CRM plan offers you entry to its electronic mail advertising and marketing characteristic, electronic mail templates, interactive template editor, electronic mail metrics, visible workflow designer for drip advertising and marketing and marketing campaign calendar. You may add superior instruments like social sharing, touchdown pages, surveys and A/B testing beginning at $79 per person per 30 days.
In the meantime, Salesforce Gross sales Cloud gives mass electronic mail, web-to-lead seize, electronic mail templates, electronic mail administration and electronic mail monitoring throughout all plans. You’ll must subscribe to its Advertising Cloud Engagement plan (beginning at $400 per group per 30 days) if you need superior instruments like customized emails, content material creation, viewers segmentation and A/B testing.
Reporting and analytics
Winner:Â Salesforce
If you need a CRM with strong reporting and analytics options, Salesforce is unquestionably the selection for you. With Act!, you may entry over 80 out-of-the field stories, together with contact lists, exercise stories and gross sales efficiency metrics. It additionally supplies you with actionable insights into particular person and group efficiency, in addition to gross sales, advertising and marketing and enterprise well being metrics.
Salesforce takes reporting and analytics to a special degree with superior options like sensible forecasting, customizable stories and dashboards, historical past monitoring and cross filters. You can too use its alternative splits to trace the overall effort of your gross sales group and precisely divide commissions primarily based on particular person effort.
Integrations
Winner:Â Salesforce
Relating to integrations, the winner is fairly clear. Act! has over 70 integration choices, principally by way of Zapier. Salesforce, however, has over 4,000 integrations out there on its AppExchange market, not together with the over 6,000 integrations by way of Zapier.
Cell app
Winner:Â Salesforce
The Act! Companion, which is the native cell app of Act!, permits you to entry contact and firm particulars, interactive maps, calendars, actions and interplay historical past on the go. You can too create, replace and shut offers from the app, in addition to view real-time metrics on its perception dashboards.
Salesforce is thought for its wonderful cell app, which has all the options out there on its desktop model. You may entry your customized dashboard and CRM knowledge, in addition to obtain real-time notifications on workflow modifications. It additionally has built-in enterprise-grade safety that protects your CRM knowledge. Plus, it has AI capabilities that embrace a sensible voice assistant and analytics.
Act! professionals and cons
Professionals
- Totally customizable gross sales pipelines.
- Offline sync to make sure continued productiveness whether or not on-line or offline.
- Simple to entry, arrange and launch.
- Extremely efficient options and processes for small and midsize companies.
- Optimized gross sales and advertising and marketing processes.
Cons
- Customers have complained of a non-intuitive person interface.
- Frequent crashes have been reported by a couple of customers.
- Provides on-premises deployment.
Salesforce professionals and cons
Professionals
- Buyer-centric automation.
- Has an ecosystem that goes past the CRM system.
- AppExchange market has hundreds of purposes for set up and integration.
- Versatility permits it to be tailor-made to quite a few enterprise wants.
- Self-service and self-education portals to cut back reliance on buyer assist.
Cons
- Reliance on web connection.
- Over-customization can result in a clunky and ineffective implementation of Salesforce.
How to decide on between Act! and Salesforce
Act! is an efficient selection if what you are promoting falls underneath the small and midsize class. Its capabilities will go well with companies that wish to enhance their advertising and marketing processes, lead administration, gross sales alternatives and buyer actions.
However, Salesforce proves to be a fantastic selection for firms of all sizes trying to make the most of huge integration choices in addition to an ecosystem that goes past CRM. If automation and AI merchandise and capabilities matter to your group’s CRM, then Salesforce is value contemplating.
Assessment methodology
We evaluated these Salesforce and Act! primarily based on a number of standards, comparable to pricing, free trials or demos and billing choices. We additionally checked out their core and area of interest CRM options, like lead and deal administration, advertising and marketing automation, reporting and analytics, integrations and mobility. As well as, we thought of the standard and price of the software program’s buyer assist.
Our references for these particulars embrace the suppliers’ on-line assets, demo movies and blogs. Other than that, at any time when potential, we join free trials to get a private really feel for his or her interface. We additionally complement this data with precise person scores from respected evaluation websites like G2, Capterra, Google Play and the App Retailer.
