Accenture: Australian Companies Lag in World Digital Transformation Race

A disproportionately giant portion of Australia’s native firms are struggling to maintain up with the tempo of world digital adoption and transformation, in accordance with new information from the native arm of Accenture.

The consulting agency discovered 40% of native firms fall within the backside quartile of firms when ranked by their digital maturity degree in opposition to international rivals in international locations in North America, Europe, and Asia.

Matt Coates, expertise lead at Accenture Australia and New Zealand, instructed TechRepublic:

  • Native firms might want to contemplate investing extra of their IT budgets in strategic innovation fairly than merely sustaining current programs to maintain tempo.
  • Corporations should additionally take a balanced strategy to managing technical debt, with Accenture advising purchasers to direct 15% of IT budgets to debt remediation.

Digital maturity was ranked based mostly on how superior they’re in adopting a “digital core” — a time period Accenture makes use of to explain the cloud infrastructure, digital platforms, information structure, and safety spine that enable for an organisation to innovate and develop.

Matt Coates, expertise lead, Accenture Australia and New Zealand

Australian firms not as digitally mature as international counterparts

Accenture ranked international firms’ digital maturity in its Reinventing with a Digital Core report. It revealed 40% of fifty Australian organisations surveyed have been positioned within the “global bottom” quartile of firms — which means Australia has greater than its justifiable share of companies not assembly this normal.

In distinction, Australia’s high firms measured favourably with the remainder of the world: 24% of native organisations have been represented within the international high 25%. A further 36% have been assessed as both falling within the “global middle” on digital maturity or the center two quartiles.

Infographic showing 40% of Australian organisations fall into the digital maturity “global bottom.”
40% of Australian organisations fall into the digital maturity “global bottom.” Picture: Accenture

“We’ve been aware for some time there is a wide range in the digital capabilities across organisations in Australia,” Coates mentioned. Whereas he mentioned the highest quarter of Australia’s main organisations are seemingly protecting tempo with international counterparts, “there is then quite a sharp drop off” to these on the backside, he famous.

Progress and revenue being left on the desk

Australian organisations lagging in digital transformation could also be lacking out on vital enterprise advantages. Accenture’s analysis means that firms with a complicated digital core are skilled:

  • 20% greater income progress charges.
  • 30% greater profitability globally.
Graphic displaying what Accenture believes a strong digital core will help organisations innovate and grow.
Accenture believes a robust digital core will assist organisations innovate and develop. Picture: Accenture

When mixed with investments in strategic innovation and a balanced strategy to technical debt, these efforts can result in a 60% greater income progress charge and 40% greater income, Accenture discovered.

SEE: Australian enterprises coming 4th in 2024 international survey of generative AI use

What elements are holding firms again?

Accenture outlined a number of causes for Australian organisations lagging international rivals in digital adoption.

A ‘short-term’ mindset

Some enterprise leaders nonetheless mistakenly view digital transformation as a value fairly than a progress driver, in accordance with Accenture. “We know this is not the case with the right strategy in place, but this short-term mindset does persist, and it results in inadequate investment in technology,” Coates mentioned.

Balancing tech debt with innovation spend

Many organisations are struggling to handle tech debt in ways in which enable them to innovate. “Managing technical debt remains a significant challenge; many organisations fail to balance spending between debt remediation and future growth investments,” Coates defined.

Cultural resistance to digital and alter

Even when CIOs, CTOs, or CFOs throughout Australia are sturdy advocates for digital adoption and maturity, inner cultural resistance can nonetheless maintain them again. Coates mentioned that, to the frustration of senior expertise leaders, there are sometimes difficulties having this embraced throughout native organisations.

Know-how challenges embrace human issue

Accenture’s analysis signifies that whereas many ANZ executives have adopted digital platforms, 61% report that these platforms aren’t being successfully utilised inside their organisations. A further 41% say that integrating these new applied sciences is an outward battle.

Coates attributes some digital adoption points to individuals inside the organisations fairly than expertise itself.

“In the market, we see these types of problems occurring if effective change management and talent upskilling programs are not included in the technology strategy,” he defined.

Hybrid cloud, information governance, and cybersecurity threat are all challenges

Applied sciences that native organisations are struggling to undertake specifically embrace:

Cloud: Accenture sees partial cloud migrations as an issue. “Cloud transformation often stalls due to the complexities of hybrid environments and legacy systems,” Coates mentioned.

SEE: Gartner’s 7 large predictions for cloud computing

Information: Australian companies are going through challenges making certain information high quality and governance, one thing “critical for effective decision-making and [for] adopting new emerging technologies like Gen AI,” Coates famous.

Cybersecurity: Organisations are having to strengthen safety frameworks and compliance measures to guard in opposition to evolving threats and to make sure regulatory adherence as dangers develop exponentially.

Find out how to increase your organisation’s digital core maturity

Coates laid out three suggestions for companies trying to construct a number one digital core.

Educate stakeholders about the advantages of a robust digital core

Educating stakeholders is a vital a part of the digital transformation battle. Accenture argues for Australian IT leaders to deal with educating their complete organisations concerning the significance of a robust digital core. Coates mentioned that is now not confined to the “tech department.”

“Technology is at the core of every business now, and the potential of AI will keep it there,” Coates famous.

“Once all leaders understand how critical the digital core is to a company’s ability to adopt new technologies and stay agile and competitive, they are more likely to show the commitment needed to invest in a strategic program of work to deliver digital transformation.”

Allocate sufficient IT finances to strategic innovation for the long run

Corporations ought to contemplate investing extra of their IT budgets in strategic innovation fairly than merely sustaining current programs. Accenture’s international analysis confirmed main quartile firms have been persistently growing IT budgets in strategic innovation by no less than 6% year-over-year.

Nevertheless, Coates mentioned it’s essential to steadiness this funding in innovation with the necessity to handle technical debt.

“We advise our clients that approximately 15% of IT budgets should go towards debt remediation to maintain evergreen IT capabilities while investing in future growth,” he mentioned.

Create a tradition that places digital supremacy first

Lastly, Coates mentioned a cultural shift in direction of steady reinvention is required, with a deal with:

  • Creating digital abilities.
  • Encouraging innovation.
  • Fostering an setting that embraces change.

“By addressing these areas,” he defined, “ANZ organisations can close the digital gap and better compete on the global stage.”

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