Key phrase analysis is the spine of natural progress. Whilst you can definitely create content material for functions apart from rating in search engines like google, it’s probably the greatest long-term methods to generate site visitors to your web site.
Like different types of advertising, making certain your analysis is usable and arranged is an ongoing problem. And it solely will get harder the extra knowledge you will have.
Right here’s a take a look at my favourite key phrase analysis templates that can assist you keep on monitor.
The perfect key phrase analysis template for monday.com
monday.com is an entire answer for mission monitoring and group collaboration that comes with further instruments for time monitoring, group messaging, database administration, and extra.
There are greater than 200 free templates masking each division, together with advertising, activity administration, and HR to call a number of. They’re all obtainable on each plan (together with free). With so many various methods to make use of it, monday.com is right for incorporating key phrase analysis into your different workflows — and it’s actually helpful if you happen to’re collaborating with a group.
monday.com: Key phrase analysis template
monday.com’s key phrase analysis template is without doubt one of the most easy on my record. I prefer it as a result of it’s simple sufficient for inexperienced persons however nonetheless consists of every part an website positioning veteran wants to trace.
Regardless of its simplicity, you need to use it to analysis natural alternatives and PPC campaigns in a single place with out confusion.
monday.com makes it simple to type by any column you’d like, customise the template with new columns, take away columns you don’t want, arrange automations, view the identical knowledge in numerous methods, and even create charts in a number of clicks.
I additionally admire how simple it’s to go away detailed feedback for several types of actions, together with utilizing a specific key phrase to create new content material or optimize an current publish.
Total, the template is light-weight, laser targeted, and simple to make use of.
ClickUp key phrase analysis templates
ClickUp is one other all-in-one mission administration and group collaboration platform. Though it’s not as customizable as monday.com, it presents extra options and a neater studying curve. From group chat, mission monitoring, and collaborative brainstorming to doc creation and slash instructions, there’s not a lot it could’t do.
By way of key phrase analysis, ClickUp works very well if you wish to take your analysis after which flip your evaluation into motion gadgets that tie into tracked objectives. You possibly can simply assign duties to group members, create sprints, and handle your entire course of from a single dashboard.
With ClickUp’s beneficiant free plan, you need to use the key phrase analysis templates under (and extra) for free of charge.
ClickUp: website positioning and analysis administration template
In order for you greater than a spreadsheet-style record of key phrases and search knowledge, I extremely suggest the website positioning & analysis administration template from ClickUp. Along with key phrase analysis, it’s arrange for competitor evaluation and activity administration so you’ll be able to flip your key phrases into weblog posts, touchdown pages, meta descriptions, and the rest you want.
ClickUp defines this as an intermediate-level template. However it’s simple sufficient for inexperienced persons who want one thing extra.
The template is totally customizable, making it simple to conduct key phrase analysis alongside different website positioning priorities. For instance, you’ll be able to create a piece for competitor evaluation to see which key phrases they’re rating for and determine gaps by yourself web site. From there, you’ll be able to create an motion plan, assign duties to group members, and monitor your progress utilizing a Gantt chart.
It’s simple to import knowledge, brainstorm concepts, and set up duties into 27 preset standing choices.
I like the power to customise and take advantage of the instruments I exploit — this template permits for that (and extra), which is why it’s one among my favorites.
ClickUp: ChatGPT key phrase analysis prompts
Efficient key phrase analysis requires realizing the place to begin. Instruments like Ahrefs and Moz could be extremely overwhelming if you happen to’re model new to website positioning. Fortunately, ClickUp additionally presents a set of key phrase analysis ChatGPT prompts that can assist you get began.
Relatively than serving to you set up key phrase analysis, this template helps you provide you with concepts so that you’re not caught looking at a clean display screen. As a substitute of a desk with a bunch of fields, you’ll see a clean doc.
Hovering over the AI button and selecting “Write with AI” enables you to use the prompts ClickUp supplies. Alternatively, you need to use them instantly with ChatGPT or another giant language mannequin (LLM) for a similar outcomes.
Usually, I wouldn’t suggest utilizing AI as a result of it doesn’t use knowledge to generate strategies. You may additionally discover that you find yourself with generic strategies.
That stated, this template is an effective place to begin for full inexperienced persons who aren’t prepared to make use of extra refined key phrase analysis instruments.
Key phrase analysis and website positioning templates for Notion
Notion is a strong, versatile, and customizable productiveness software. You need to use it to trace and handle absolutely anything, together with key phrase analysis and different website positioning initiatives. Its free plan is a superb place to begin and greater than sufficient if all you’re doing is monitoring key phrases.
There are dozens of free and paid Notion templates constructed by its 1000’s of customers, however listed here are one of the best free choices value contemplating.
Notion: Weblog supervisor for website positioning
The weblog supervisor for website positioning makes it simple to trace high-level tasks, handle key phrase analysis, and create website positioning weblog posts in a single place. Notion’s built-in content material editor makes it simple to do every part you want without having to go wherever else.
At a high-level, you’ll be able to create tasks that group key phrases collectively, letting you keep hyper-focused on totally different subjects. You’ll get a easy Kanban-style board for these.
Inside of every mission, you’ll be able to create content material, assign to-dos, and monitor its standing.
The key phrase planner is the place your key phrase analysis and related knowledge lives. With 4 easy columns, you’ll be able to tie key phrases to tasks, word search quantity, and connect articles you’ll write or have already got.
As an added bonus, this template features a record of vetted website positioning instruments for various steps of the content material analysis and creation course of.
The identical template creator (SEOperate) has free templates for on-page website positioning, content material optimization, schema markup, off-page website positioning, and extra.
Notion: Notion rank — key phrase analysis
Managing key phrase analysis for a number of web sites or shoppers provides a brand new degree of complexity. Not solely do it’s worthwhile to know key phrase knowledge, you additionally must preserve them organized. The Notion rank — key phrase analysis template does simply that.
On the prime, you’ll be capable to handle an inventory of key phrases for your self so that they’re not intermingled with the work you do on your shoppers. It permits you to monitor quantity, world quantity, problem, CPC, backlinks, intent, and the place you bought that knowledge.
You too can give every key phrase a due date and standing to trace content material manufacturing. There are quite a few views to make every part simpler.
Beneath that, there’s an inventory of your entire shoppers. On the face of every card, you’ll be able to see the whole value and standing. Clicking into every card exhibits you extra particulars concerning the consumer in addition to an inventory of key phrases you’re specializing in for the consumer. Like the non-public key phrase desk, you’ll be able to monitor all the identical knowledge and entry all the identical views.
Notion: Key phrase analysis hub
In case you’re set on utilizing Notion and wish one thing easy, the key phrase analysis hub is a superb possibility. It’s about so simple as it will get, providing you with a very good place to begin with loads of room to customise and add-on later.
This template is a breath of contemporary air if you would like one thing simple and streamlined. With a easy “done” checkbox that strikes key phrases to the archives, you’ll be capable to shortly see the standing of every key phrase on prime of its quantity, problem, and CPC.
You too can monitor key phrases again to subjects and prioritize as wanted.
The identical template creator (Gerrard Lipscombe) has dozens of free Notion templates for content material planning, enterprise operations, journey mapping, web site planning, and mission administration.
Airtable key phrase analysis and content material manufacturing templates
In case you’re an influence consumer in search of a versatile relational database answer that may scale alongside you, Airtable is my best choice. I run nearly each facet of my enterprise with it, together with key phrase analysis and content material creation.
Whereas it could work effectively for inexperienced persons and easy use circumstances, it’s actually finest for complicated workflows with automations and a whole lot of knowledge.
Its price ticket displays that. Nevertheless, Airtable has a beneficiant free plan if all you’re doing is monitoring key phrases otherwise you wish to attempt it out and see if it’s a very good match.
Airtable: Key phrase analysis planning template
Though there’s nothing extravagant concerning the key phrase analysis planning template, it’s an ideal possibility if you already know your manner round Airtable and don’t wish to trouble constructing one thing from nothing.
It has a whole lot of the weather and relations you’ll want however will seemingly require some customization in your half.
This Airtable template was created by Katrina Gallagher, founding father of a UK-based digital advertising firm. It has every part it’s worthwhile to begin researching key phrases, creating content material, publishing content material, analyzing your rivals, and mapping content material to buyer journeys.
The perfect half is that it’s set as much as match the workflow of an precise company.
For instance, you’ll be able to shortly rework key phrase alternatives into content material concepts. From there, you’ll be capable to create duties, handle manufacturing by a Kanban board, and connect content material to totally different levels of your buyer journey.
Total, it’s simple to customise to match how you’re employed, even if you happen to don’t comply with the identical course of.
Airtable: Subsequent-gen website positioning content material planning and key phrase matrix
This template is similar to the opposite — it actually doesn’t matter which one you begin with if you know the way to make use of Airtable. Nevertheless, the next-gen website positioning content material planning and key phrase matrix template comes pre-built with a merchandise desk that permits you to tie key phrases again to your merchandise.
In case you’re somebody who appreciates instance knowledge, this template has simply sufficient to point out you ways every part works — the opposite Airtable template doesn’t.
Except for that and the merchandise desk, the one main distinction is that every desk consists of pre-built views of various filters you’ll seemingly want. These views are simple to create your self, however having them there already means one much less factor to fret about.
Like the opposite template, you’ll be able to monitor key phrases, personas, funnel levels, content material, and content material optimization actions, providing you with an ideal place to begin.
Microsoft Excel and Google Sheets templates
Desire to make use of customary spreadsheets? They’re easy, quick, and often-times simply as efficient as all of the instruments I’ve lined thus far for primary wants. Whether or not you employ Google Sheets or Microsoft Excel, many key phrase analysis templates are interchangeable as you’ll be able to open each file sorts in each options.
Right here’s a variety of free key phrase analysis templates for each.
Backlinko: website positioning template for Excel
Relating to website positioning specialists, Mind Dean is usually talked about on the prime of the record. His web site, Backlinko, has been round for ages. His free website positioning template for Excel is straightforward and streamlined however highly effective sufficient to work at scale.
This template makes it simple to trace searches past Google. You possibly can conduct key phrase analysis for YouTube, Wikipedia, Reddit, and extra — viewing every part from a single web page.
It additionally features a column for CPC so you’ll be able to gauge how costly sure key phrases are. I actually like the choice to notice tendencies and relevance, each of which ought to assist when it’s time to begin prioritizing content material creation. You too can add columns for issues like standing or URL if you wish to monitor manufacturing too.
Backlinko additionally has a Sheets model of this identical template if you happen to want to make use of that as a substitute.
HubSpot: Key phrase analysis template for Google Sheets
HubSpot’s analysis template shines for its simplicity. Relatively than attempting to cram too many issues right into a spreadsheet, HubSpot went with a minimalist method that’s greater than sufficient for many operations.
Though you need to present some info to get the template, it’s completely free, even if you happen to’re not a HubSpot buyer.
When you’ve crammed out their type, a replica of this template will mechanically open in Google Sheets. It can save you it as a .XLS and open it in Microsoft Excel if that’s your choice.
It comes with columns for issues like month-to-month search quantity, key phrase problem, present rating place, and common CPC. You’ll additionally get fields for search intent, relevance, and progress tendencies. These tags are color-coded so it’s simple to identify your finest alternatives.
Smartsheet: Excel on-page website positioning guidelines
Though this on-page website positioning guidelines isn’t explicitly for key phrase analysis, it’s a pleasant addition if you happen to need assistance navigating on-page website positioning throughout content material creation. You possibly can obtain it for Excel, Phrase, or as a PDF.
Whenever you’re prepared to begin writing and concentrating on the key phrases you’ve discovered, this guidelines walks you thru how one can use them and optimize each bit of content material. It really works effectively when you’ve got freelancers or different group members writing for you and also you need them to do their half.
The draw back is that it doesn’t embrace something for key phrase analysis. Nevertheless, you’ll be able to simply copy it and add it as a separate sheet alongside your key phrase tracker.
Alternatively, you’ll be able to connect a brand new copy to each task so your group can examine it off as they go.
Greatest practices for utilizing key phrase analysis templates
Key phrase analysis templates are meant that can assist you keep organized. Whereas easy in nature, they’ll get sophisticated in a short time, particularly if you happen to begin to add in content material manufacturing, analytics, or different varieties of knowledge.
It’s simple to really feel like it’s worthwhile to add every part, however it pays to deal with what you really need. This may range wildly from one individual to the following.
Nevertheless, you have to be ready to do a little bit of customizing up entrance. Whether or not meaning including new fields, establishing new relationships to different tables, or eradicating fields you don’t want, it’s one of the simplest ways to make sure the template doesn’t get in your manner.
Whenever you’re joyful along with your setup, it’s a good suggestion to dwell in for some time earlier than making further adjustments.
I fall into this entice on a regular basis — I see new alternatives and get actually enthusiastic about implementing them quite than truly creating content material. As a substitute, I like to recommend ready no less than a number of weeks and making an inventory of adjustments you’d prefer to make later.
In spite of everything, the entire level is discovering key phrases and concentrating on them.
How one can create your individual templates
In case you simply want one thing primary, you’ll be able to simply create your individual key phrase analysis template in lower than 5 minutes. You need to use any of the instruments on this record — I’d counsel no matter you’re most comfy with.
All it’s worthwhile to do is create columns for several types of knowledge. You’ll seemingly wish to embrace:
- Key phrase.
- Month-to-month search quantity.
- Key phrase problem.
- Secondary key phrases.
- Common CPC.
- Competitors degree (low, medium, excessive).
Past that, it is determined by what you want. In case you’re planning to create new weblog posts and assign them to your group, you might also need a method to monitor manufacturing, connect outlines, and brainstorm title concepts.
On the finish of the day, one of the best template is one you’ll truly use. Be sure you deal with what you want quite than all the chances.
Do you have to pay for a key phrase analysis template?
Sadly, there’s no simple reply to this. In case you simply need a easy desk that permits you to monitor website positioning knowledge, you’ll be able to in all probability create what you’re in search of by yourself or use a free template.
However if you happen to’re hoping for one thing that covers key phrase research-adjacent features like content material manufacturing, mission administration, operations, or efficiency monitoring, you will have higher luck utilizing a premium template.
Paid templates are typically larger high quality, usually up to date, and effectively documented. Plus, they often require much less customization in your half.
The identical is true if you would like one thing that seamlessly suits inside your current workflows and automations — it’s not unusual for bigger, extra complicated operations to rent somebody to construct a wholly customized website positioning module.
Nevertheless, most solo customers, freelancers, and small groups can get through the use of free key phrase analysis templates so long as they’re keen to customise up entrance.
