Hubspot CRM Evaluation 2024: Options, Pricing, Execs & Cons

HubSpot is a well-liked buyer relationship administration platform with strong free and paid options to assist streamline complete gross sales and advertising and marketing methods. HubSpot’s customized pipelines and exercise monitoring make it simply scalable to suit any group’s gross sales and buyer administration wants.

HubSpot continues to be a prime scoring CRM with buyer assist and integration capabilities, however for those who’re needing software program with extra superior expertise and reporting options, there are different choices obtainable.

Pricing

• Free CRM: Free for as much as 2,500 customers with contact administration, quotes, dwell chat and extra. 
• Gross sales Hub Starter: $15 per seat monthly, billed yearly, or $20 when billed month-to-month. 
• Gross sales Hub Skilled: $90 per seat monthly, billed yearly, or $100 when billed month-to-month and one-time $1,500 onboarding charge.
• Gross sales Hub Enterprise: $150 per seat monthly, with an annual dedication and one-time $3,500 onboarding charge. 

SEE: For extra particulars about HubSpot’s choices and pricing, try HubSpot’s Product and Companies Catalog.

Key options of HubSpot

Name monitoring

HubSpot’s name monitoring system permits customers to position and report consumer calls immediately from the browser platform. This ensures every name is robotically logged and tracked to the proper buyer profile (Determine A). This function may also prioritize outbound calls, so gross sales reps can have their every day name schedule ready for them to begin dialing and promoting sooner.

Gross sales playbooks

HubSpot’s gross sales playbooks software program is a software to equip gross sales reps with interactive gross sales performs, scripts, guides and extra (Determine B). Playbooks are customizable to the consumer’s group and promoting model. In addition they present actual gross sales information from structured notes and a number of selection questions and solutions.

Dialog intelligence

HubSpot’s dialog intelligence is a complicated function that tracks gross sales reps efficiency on buyer calls and gives teaching ideas with information pushed insights (Determine C). This function doesn’t require customers to change dialing software program or waste time coaching on a brand new calling service. Dialog intelligence might be utilized to calls utilizing HubSpot’s calling software, Zoom, JustCall, Kixie and extra.

Gross sales analytics and reporting

Customers can select from dozens of pre-made report kinds or customise their very own to view enterprise analytics. The experiences can show pipeline income, particular person gross sales progress or goal attainment. HubSpot’s analytic function permits admin customers to observe gross sales actions after which create distinctive teaching insights (Determine D).

PREMIUM: Discover a full CRM function comparability.

HubSpot professionals and cons

Options to HubSpot

There are limitations with HubSpot’s dashboard and pipeline customization, in addition to how pricey its greater assist tiers and add-ons might be. Due to this, there are alternate options that provide related core options of their free tiers with further expertise options like Pipedrive, Zoho CRM and Salesforce.

When researching the proper CRM in your group, first think about the funds allotted to such an funding, if the software program focuses on your business or if the software program is scalable to satisfy the dimensions and wishes of what you are promoting.

DOWNLOAD: Examine the highest CRMs for small companies.

* Pricing particulars are primarily based on annual subscription charges. Completely different charges could apply for per-month billing.

Pipedrive

Pipedrive is a user-friendly CRM identified for its visible pipelines to assist simplify gross sales processes. Pipedrive is a superb choice for those who’re in search of sales-focused software program with none further advertising and marketing instruments. Although it doesn’t have a free-for-life model, Pipedrive’s beginning value remains to be aggressive.

SEE: For a better look, try this detailed comparability of Pipedrive and HubSpot.

Zoho CRM

Zoho CRM gives each gross sales and advertising and marketing options, just like HubSpot. Zoho CRM does place a larger precedence on social media advertising and marketing and on-line lead technology. The platform itself is straightforward to navigate and gives extra superior information and forecasting options in comparison with HubSpot.

SEE: For extra particulars, discover this in-depth evaluation of Zoho.

Salesforce

Salesforce is a cloud-based CRM software program made particularly for enterprise-sized gross sales groups. Customers can create a wide range of customized CRM experiences that show analytics and gross sales forecasts in actual time. Salesforce can sync and combine with over 7,000+ apps, reminiscent of Mailchimp, DocuSign and Slack.

SEE: For extra particulars, discover this in-depth evaluation of Salesforce.

Evaluation methodology

With the intention to evaluation HubSpot and its choices, we used our inhouse rubric of standards we outlined as most necessary when evaluating normal CRM software program. Subsequent, we in contrast Hubspot in opposition to business requirements in that scoring software. We relied on HubSpot’s personal on-line assets along with actual consumer suggestions and scores.

Under is the breakdown of the standards used to attain HubSpot:

• Price: Weighted 25% of the full rating.
• Core options: Weighted 25% of the full rating.
• Customizations: Weighted 15% of the full rating.
• Integrations: Weighted 15% of the full rating.
• Ease of use: Weighted 10% of the full rating.
• Buyer assist: Weighted 10% of the full rating.