6 Greatest Hubspot Options and Opponents in 2024

  • Greatest for trade specializations: Pipedrive
  • Greatest for ongoing venture administration: Monday CRM
  • Greatest for product growth: ClickUp
  • Greatest for superior advertising and marketing instruments: Zoho CRM
  • Greatest for streamlined activity administration: Capsule
  • Greatest for integrating with Google Workspace: Copper CRM

HubSpot affords a extremely popular CRM software program, together with a collection of different advertising and marketing and repair instruments. HubSpot’s feature-rich platform helps companies of a large number of sizes and industries generate and handle leads from begin to end with the assistance of native and third-party integrations. It is usually identified for its free advertising and marketing and gross sales instruments just like the free assembly scheduler, stay chat software program, and dashboard and reporting software program.

Whereas HubSpot has a mixture of core and superior options, it’s all the time useful to contemplate related suppliers earlier than committing to an answer.

High HubSpot options comparability

Among the prime options and rivals of HubSpot embody Pipedrive, monday CRM, Zoho CRM, and ClickUp. I’ve determined to match these options to HubSpot’s best choices, such because the free-for-life model of the software program, advertising and marketing capabilities, AI-powered instruments, and reporting performance.

Star score
Beginning paid tier*
Free-for-life model
Advertising instruments
AI-powered instruments
Reporting and analytics
HubSpot
4/5
$15 per person, per 30 days
Sure
Superior
Sure
Superior
Pipedrive
4.4/5
$14 per person, per 30 days
No
Medium
Restricted
Superior
Monday CRM
3.5/5
$12 per person, per 30 days
Restricted
Medium
Restricted
Superior
ClickUp
N/A
$7 per person, per 30 days
Sure
Medium
Sure
Medium
Zoho CRM
4.3/5
$14 per person, per 30 days
Sure
Superior
Sure
Superior
Capsule
4/5
$14 per person, per 30 days
Sure
Medium
Sure
Medium
Copper CRM
3.8/5
$9 per person, per 30 days
No
Medium
No
Medium
*Worth when billed yearly.

Pipedrive: Greatest for trade specializations

Picture: Pipedrive

Not solely can Pipedrive be an answer for startups by enterprises, it may additionally adapt as a CRM to suit the wants of particular markets and industries. For instance, a retail firm can use Pipedrive’s options to optimize their operations in individual or on-line, acquire product insights, set up buyer information, and construct out buyer loyalty applications. That is additionally the case for area of interest industries like shopper manufacturing, automotive gross sales, healthcare, larger training, nonprofits, recruitment, and structure.

Why I selected Pipedrive

Pipedrive is a world resolution that permits companies to trace current and forecasted gross sales pipelines, optimize incoming leads, handle offers with AI-powered instruments, and automate your entire gross sales course of so reps can give attention to enhancing their buyer expertise. Pipedrive is an intuitive software that focuses on monitoring offers by pipeline views with customized fields and sensible formulation.

Pipedrive and HubSpot each might be personalized to suit the wants of a particular trade, however if you’d like the same resolution with reasonably priced premium tiers plus advertising and marketing instruments, I like to recommend trying out monday CRM, Zoho CRM, or Capsule.

For extra data, learn the total Pipedrive evaluation.

Pricing

  • Important: $14 per person per 30 days, billed yearly, or $24 per person when billed month-to-month.
  • Superior: $34 per person per 30 days, billed yearly, or $44 per person when billed month-to-month.
  • Skilled: $49 per person per 30 days, billed yearly, or $64 per person when billed month-to-month.
  • Energy: $64 per person per 30 days, billed yearly, or $79 per person when billed month-to-month.
  • Enterprise: $99 per person per 30 days, billed yearly, or $129 per person when billed month-to-month.

Options

  • AI summaries: Obtain condensed e mail briefs for reps to understand the necessities whereas additionally lowering work overload.
  • E-mail segmentation: Deploy focused e mail advertising and marketing campaigns to clients or leads by creating segmented lists to nurture leads nearer to a sale.
  • Gross sales pipeline: Create customized pipelines that match the precise levels of your enterprise’ gross sales levels.
Pipedrive sales pipeline feature.
Instance customized Pipedrive gross sales levels. Picture: Pipedrive

Professionals and cons

Professionals Cons
  • 14-day free trial.
  • Presents personalised onboarding and software program arrange.
  • A number of paid tiers to pick out based mostly on firm measurement and wish.
  • No free-for-life model, like HubSpot.
  • 24/7 stay chat assist is simply provided beginning within the Energy tier.
  • Further CRM characteristic add-ons might be expensive.

Monday CRM: Greatest for ongoing venture administration

Monday.com CRM icon.
Picture: Monday.com

monday CRM is an intuitive resolution that helps companies retailer information and data with no-code automations. Customers can shortly import information from Excel or API instantly into the CRM software program, then monday CRM will remove overlap of duplicate information. From there, exercise administration like calls, conferences, and notes are mechanically saved. Particular person reps or gross sales managers can maintain observe of tasks, normal pipelines, new targets, and staff efficiency from one view.

Why I selected monday CRM

monday CRM is an operational CRM that may automate workflows and duties whereas additionally appearing as a central hub for all buyer and gross sales information. With AI-powered instruments, sturdy integrations, and an emphasis on staff collaboration, customers can handle progress throughout departments. monday CRM can also be a really scalable software that can be utilized by corporations of any measurement, from small companies to enterprises.

Whereas monday CRM can present a free model of its software, it’s on a case-by-case foundation that requires an authorized utility. In order for you a substitute for HubSpot that additionally has a free model of the software, I like to recommend Zoho CRM or Capsule.

For extra, head over to the monday CRM evaluation.

Pricing

  • Free model: Fundamental CRM choices are solely obtainable for college students and nonprofit organizations after submitting an utility.
  • Fundamental CRM: $12 per person per 30 days when billed yearly, or $15 when billed month-to-month.
  • Normal CRM: $17 per person per 30 days when billed yearly, or $20 when billed month-to-month.
  • Professional CRM: $28 per person per 30 days when billed yearly, or $33 when billed month-to-month.
  • Enterprise CRM: Contact monday.com for a quote.

Options

  • E-mail composition: Obtain AI-generated e mail copy and save urged templates for fast consumer outreach.
  • Customized automation: Assign leads, set reminders, and get notifications based mostly on preset gross sales automations.
  • Deal pipeline: Customise a number of pipelines with none technical experience with easy drag-and-drop levels, automations, and exercise monitoring.
monday CRM deal pipeline feature.
Pattern monday CRM gross sales pipeline with automations. Picture: monday CRM

Professionals and cons

Professionals Cons
  • 14-day free trial.
  • Presents limitless pipelines, contacts, boards, and free viewers beginning with the Fundamental CRM tier.
  • Customers report a easy and free cellular app.
  • HiPAA compliance and multi-level permissions are solely obtainable within the Enterprise CRM tier.
  • Free-for-life plan is simply authorized on a case-by-case foundation.
  • Actual customers report occasional bugs with customized automations.

ClickUp: Greatest for product growth

ClickUp icon.
Picture: ClickUp

With the distinctive product growth performance of ClickUp, customers can construct and automate any dash cycle. Customers have entry to dash experiences, kanban views, customized roadmaps, and backlog trackers — all to optimize product growth and create an agile workflow. Preset templates assist each non-software and software program growth groups optimize the identical software program the gross sales and advertising and marketing departments use for enhanced collaboration.

Why I selected ClickUp

ClickUp markets itself as an all-in-one software program that provides CRM performance. The product itself comes with a mixture of options for venture administration, product growth, data and useful resource administration, and collaboration. ClickUp affords all of those options with the objective to assist companies enhance collaboration, improve visibility throughout departments, and automate a variety of the extra tedious work.

Whereas ClickUp affords reasonably priced plans, there are some limitations round its advertising and marketing and lead technology capabilities. If that’s one thing you’re after when contemplating HubSpot options, I recommend Zoho CRM.

Pricing

  • Without end Free: Free for limitless customers, permitting as much as 100 MB of storage, collaborative docs, real-time chat, and extra.
  • Limitless: $7 per person, per 30 days when billed yearly or $10 when billed month-to-month.
  • Enterprise: $12 per person, per 30 days when billed yearly or $19 when billed month-to-month.
  • Enterprise: Contact ClickUp instantly for a quote.

Options

  • Docs: Create and collaborate on paperwork as a bunch that mechanically save with privateness and sharing controls.
  • Time monitoring: Monitor particular person rep time throughout any cellular machine with the free Chrome extension, irrespective of which built-in software is getting used.
  • Dash experiences: View digestible reporting dashboards that may measure private productiveness, staff workloads, software program sprints, advertising and marketing campaigns, gross sales overviews, and a lot extra.
ClickUp Sprint report feature.
ClickUp private dash reporting dashboard. Picture: ClickUp

Professionals and cons

Professionals Cons
  • 14-day free trial.
  • Has white label performance.
  • Presents limitless duties even within the free model of the software program.
  • Customers report a slight studying curve with the system.
  • Stories of occasional lags in notifications.
  • MSA and HIPAA compliance is simply obtainable within the Enterprise tier.

Options

  • Zia: Obtain data, generate content material, have notes, and even predictive analytics from Zoho’s AI assistant, Zia.
  • Omnichannel communication: Work together with clients by a number of channels reminiscent of e mail, phone, social media, SMS, stay chat, WhatsApp, webforms, and even a self-service portal.
  • Occasion administration: Handle occasions by sending on-line invites or follow-ups, organizing conferences, and even monitoring outcomes from throughout the CRM.
Zoho CRM event management feature.
Instance Zoho CRM occasion marketing campaign tracker. Picture: Zoho CRM

Professionals and cons

Professionals Cons
  • 15-day free trial.
  • Does supply 24/7/365 information safety.
  • Presents superior AI instruments.
  • Doesn’t supply 24/7 telephone buyer assist.
  • Zia, the gross sales AI assistant, is simply obtainable beginning within the Enterprise tier.
  • Actual customers report clunky UI when constructing workflows.

Capsule: Greatest for streamlined activity administration

Capsule icon.
Picture: Capsule

Capsule affords quite a lot of activity administration instruments that assist reps handle their day-to-day workflows. A significant advantage of a CRM resolution is that it helps gross sales reps or managers effectively deal with buyer relationships, and activity administration does a variety of that heavy lifting. A few of Capsule’s activity administration options embody activity reminder emails, repeating activity notifications, automations, and calendar views.

Why I selected Capsule

Capsule is an intuitive CRM that markets itself as an answer greatest for small companies due to no onboarding charges and fast system setup. Options embody contact and venture administration, workflow automations, and gross sales analytics. Capsule additionally affords integrations by Zapier and Make.

Capsule is an reasonably priced resolution for startups or small to mid-sized corporations who’re after an intuitive on-line CRM. I like to recommend Zoho CRM or HubSpot if you’d like a platform to handle a bigger variety of customers.

Learn my Capsule evaluation for extra particulars.

Pricing

  • Free tier: Free for as much as 250 contacts and 50MB of storage per account.
  • Starter: $18 per person per 30 days when billed yearly, or $21 per person when billed month-to-month.
  • Development: $36 per person per 30 days when billed yearly, or $38 per person when billed month-to-month.
  • Superior: $54 per person per 30 days when billed yearly, or $60 per person when billed month-to-month.
  • Final: $72 per person per 30 days when billed yearly, or $75 per person when billed month-to-month.

Options

  • AI content material assistant: Generate related emails for shoppers with AI that reps can copy, re-edit, and tweak as wanted.
  • Gross sales pipeline forecasting: Monitor pipeline well being between pipeline forecast by anticipated progress, staff, and venture proprietor.
  • Process automation: Set a sequence of duties that set off one another for automated comply with up.
Capsule task automation feature.
Pattern Capsule activity workflow automation. Picture: Capsule

Professionals and cons

Professionals Cons
  • 14-day free trial.
  • GDPR compliant.
  • Actual customers reward the straightforward person interface.
  • Free plan solely helps 50 MB of file storage.
  • Limitless customized fields are solely obtainable within the Final tier.
  • Customers report some limitations round integrations.

Copper CRM: Greatest for integrating with Google Workspace

Copper CRM icon.
Picture: Copper CRM

Copper CRM integrates seamlessly with your entire Google Workspace suite. The fashionable CRM can sync along with your Gmail, Calendar, and Drive in order that gross sales reps can entry data with out having to leap between instruments. Cooper is a Chrome Enterprise Accomplice and may even assist with lead technology by creating new profiles within the CRM based mostly on Gmail exercise. That is greatest for companies searching for a CRM resolution and who already subscribe to Google Workspace instruments.

Why I selected Copper CRM

Copper is a CRM resolution that focuses on creating a whole view of enterprise relationships, selling collaboration, and visualizing your entire buyer journey for reps. It’s comparatively easy to arrange for small to mid-sized companies. It additionally affords particular options for industries like monetary companies, consulting, actual property, and company growth.

Whereas Copper’s Starter and Fundamental tiers are reasonably priced in comparison with trade requirements, it doesn’t have a free plan. If entry to a free tier, in addition to extra superior AI performance, are priorities for you, I like to recommend HubSpot over Copper.

Pricing

  • Starter: $9 per seat, per 30 days when billed yearly. $12 per seat, per 30 days when billed month-to-month.
  • Fundamental: $23 per seat, per 30 days when billed yearly. $29 per seat, per 30 days when billed month-to-month.
  • Skilled: $59 per seat, per 30 days when billed yearly. $69 per seat, per 30 days when billed month-to-month.
  • Enterprise: $99 per seat, per 30 days when billed yearly. $134 per seat, per 30 days when billed month-to-month.

Options

  • Gross sales pipelines: Monitor and kind offers by their worth quantities and monitor win chances with the customizable drag-and-drop gross sales pipeline builder.
  • Cellular app: Entry all buyer information and exercise whereas on the go by logging calls, sending messages, and updating staff members.
  • E-mail sequences: Construct automated nurture e mail sequences to comply with up with leads based mostly on their account standing or web site engagement by the Gmail integration.
Copper email sequences feature.
Copper e mail sequence builder. Picture: Copper CRM

Professionals and cons

Professionals Cons
  • 14-day free trial.
  • Presents a number of trade specialization.
  • Customers reward actual time updates by the cloud-based software program.
  • Doesn’t supply a free-for-life tier.
  • Presents restricted scalability for bigger companies.
  • Actual customers report missing buyer and technical assist.

Do you want a substitute for HubSpot?

Some HubSpot drawbacks identified by actual customers embody how costly the premium plans might be, restricted stay buyer assist and customization choices, and total ease of use.

I like to recommend getting a greater understanding of how CRM pricing works and understanding what your allotted finances is, in addition to what your trade requirements are to be used of a CRM software. Subsequent, comply with our information to selecting a CRM to make sure the implementation course of and ongoing assist units up your enterprise for actual long-term success.

In order for you a deeper understanding of HubSpot’s choices, try our impartial HubSpot evaluation.

Methodology

When reviewing normal CRM suppliers compared to HubSpot, I used an in-house rubric with outlined standards of CRM trade requirements. After every supplier is processed by this rubric, an algorithm calculates an total score, and I exploit that to establish an excellent use case for every software program.

Right here’s the precise breakdown of the standards I adopted:

  • Value: Weighted 25% of the entire rating.
  • Core options: Weighted 25% of the entire rating.
  • Customizations: Weighted 15% of the entire rating.
  • Integrations: Weighted 15% of the entire rating.
  • Ease of use: Weighted 10% of the entire rating.
  • Buyer assist: Weighted 10% of the entire rating.

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